TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE
Brought to you by BladeHQ
Rank | Brand Name | % Able to Recall | % Top of Mind | Awareness Score |
---|---|---|---|---|
1 | 98.3% | 68.6% | 243.2 | |
2 | 94.3% | 63.0% | 229 | |
3 | 94.9% | 47.6% | 215.8 | |
4 | 62.9% | 22.7% | 124.5 | |
5 | 58.9% | 31.1% | 120.8 | |
6 | 57.1% | 19.0% | 110.4 | |
7 | Cold Steel | 52.6% | 16.3% | 100.4 |
8 | Buck | 48.0% | 14.3% | 90.6 |
9 | Böker | 46.9% | 18.3% | 90.4 |
10 | KA-BAR | 42.3% | 13.5% | 79.9 |
11 | SOG | 40.0% | 7.1% | 72.6 |
12 | Victorinox | 34.9% | 11.5% | 65.1 |
13 | ESEE | 33.7% | 5.1% | 60.8 |
14 | Chris Reeve Knives | 31.4% | 12.7% | 59.3 |
15 | Emerson | 28.0% | 22.4% | 55.4 |
16 | Ontario | 28.6% | 6.0% | 51.8 |
17 | Opinel | 23.4% | 7.3% | 42.5 |
18 | Microtech | 24.0% | 2.4% | 42.5 |
19 | Leatherman | 22.3% | 7.7% | 40.5 |
20 | Case | 18.3% | 0.0% | 32.0 |
21 | Morakniv | 17.7% | 3.2% | 31.8 |
22 | Schrade | 16.0% | 10.7% | 30.3 |
23 | Kizer | 13.7% | 4.2% | 24.5 |
24 | LionSteel | 12.6% | 4.5% | 22.5 |
25 | Pro-Tech | 11.4% | 5.0% | 20.5 |
ABOUT COLD STEEL Want a Cold Steel? Get it now at BladeHQ
We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 92 out of 175 respondents were able to recall Cold Steel and of the 92, 15 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.
Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.
The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.
Visit KnifeNews tomorrow to find out which brand is #6 on our list of the Top Knife Brands that Stick in the Minds of Knife People.
August 17, 2015 #8 Buck
August 16, 2015 #9 Böker
August 15, 2015 #10 KA-BAR
August 14, 2015 #11 SOG
August 13, 2015 #12 Victorinox
August 12, 2015 #13 ESEE
August 11, 2015 #14 Chris Reeve Knives
August 10, 2015 #15 Emerson
August 9, 2015 #16 Ontario
August 8, 2015 #17 Opinel
August 7, 2015 #18 Microtech
August 6, 2015 #19 Leatherman
August 5, 2015 #20 Case
August 4, 2015 #21 Morakniv
August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech
Hawk Knives delivered deeply sad news to the knife world yesterday: Grant Hawk, one of the most innovative, boundary-pushing knife makers of the 20th century, passed away earlier this...
Justin Lundquist is giving fans of the Feist something new to fiend for with the Feist Fixed Blade. These custom pieces present the well-known design in an entirely new...
Tomorrow, the New York Custom Knife Show 2024 begins. The small, custom maker-focused event has been around, in one form or another, for quite a while, and is one...
Here’s a heads-up on a recent A.G. Russell Knives release that flew under the radar: the Powerball 4. This latest incarnation of the now seven year-old series changes things...
There’s another new Vosteed model inbound: check out the Talarurus. Called “Tala” for short, this one is another entry in Vosteed’s core genre of aesthetically pleasing workhorse folders with...
Heads up to collectors and would-be Iona V2 owners out there: GiantMouse dropped a pair of limited edition variations of the model on their site this week. Handle material...
Maciej Torbé and WE Knife Co. have something pretty spicy cooking for April. Check out the Yardbird, a compact, high-tech knife that fuses a karambit handle to an EDC-ready...
©knifenews.com 2022
25 Facebook Comments