Kershaw just announced a sponsorship agreement with UFC Bantamweight fighter, Tyler Jeffrey (T.J.) Dillashaw. “We’re excited to welcome T.J. to Team Kershaw,” says Susan Dundas, Marketing Manager for Kershaw. “He’s a great example of dedication to his sport and we’re looking forward to seeing all the ways he’ll be carrying and using Kershaw as we move forward.”
Dillashaw’s notoriety in a sport that rivals the NBA and has eclipsed NASCAR and the NHL should help put Kershaw knives into the hands of more 18-34 year-old men. “He has an active outdoor lifestyle, offering the opportunity for his fans to see real-world applications of Kershaw’s many quality products,” Dundas says. Dillashaw has over half a million fans that follow him across his social media channels.
The California native transitioned into MMA in 2010 after a successful high-school wrestling career. He was a finalist on season 14 of UFC’s The Ultimate Fighter reality TV show. Dillashaw parlayed the strong performance into a UFC contract and quickly rose up the ranks of the Bantamweight division.
In one of the most memorable fights to ever take place inside the octagon, Dillashaw dominated overwhelming favorite Renan Barao to take home the Championship belt at UFC 173. Celebrity commentator Joe Rogan called the five-round knockout “the most spectacular performance I have ever seen.” After two-successful title defenses, in January Dillashaw lost his belt to Dominick Cruz in a controversial split-decision.
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Dillashaw was introduced to Kershaw knives while filming the soon-to-be-broadcast reality show Gladiators Unleashed, in which MMA fighters step out of the octagon to take on outdoor challenges. Dillashaw says he is ready to put new Kershaw blades into his gear rotation. “I’m excited. It will be easy to be an ambassador for Kershaw; I’m impressed with their products.”