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Pro-Tech #25: Counting Down the Top Knife Brands

July 31, 2015

TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE

Brought to you by BladeHQ

RankBrand Name% Able to Recall% Top of MindAwareness Score
198.3%68.6%243.2
294.3%63.0%229
394.9%47.6%215.8
462.9%22.7%124.5
558.9%31.1%120.8
657.1%19.0%110.4
752.6%16.3%100.4
848.0%14.3%90.6
946.9%18.3%90.4
1042.3%13.5%79.9
1140.0%7.1%72.6
1234.9%11.5%65.1
1333.7%5.1%60.8
1431.4%12.7%59.3
1528.0%22.4%55.4
1628.6%6.0%51.8
1723.4%7.3%42.5
1824.0%2.4%42.5
1922.3%7.7%40.5
2018.3%0.0%32.0
2117.7%3.2%31.8
2216.0%10.7%30.3
2313.7%4.2%24.5
2412.6%4.5%22.5
25Pro-Tech11.4%5.0%20.5

ABOUT PRO-TECH   Want a Pro-Tech?  Get it now at BladeHQ

Pro-Tech Knives is the first to crack KnifeNews’ Top Knife Brands That Stick in the Minds of Knife People. Based in California, Pro-Tech is best known for designing and manufacturing automatic knives that feature quick coil-spring action and high production quality. Their knives are made in the USA in small batches, and share a clean and minimal aesthetic. Knife makers Ernest Emerson, Les George, and Allen Elishewitz have all collaborated with Pro-Tech. Alongside their production knives, Pro-Tech also makes a limited number of elaborately unique, custom art knives.

 

ABOUT THE SURVEY

We asked involved production knife enthusiasts to list as many production knife brands as they could remember to gauge knife brand awareness. 20 out of 175 respondents were able to recall Pro-Tech and of the 20, 1 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.

Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.

The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.

Visit KnifeNews tomorrow to find out which brand is #24 on our list of the Top Knife Brands that Stick in the Minds of Knife People.

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