TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE
Brought to you by BladeHQ
Rank | Brand Name | % Able to Recall | % Top of Mind | Awareness Score |
---|---|---|---|---|
1 | 98.3% | 68.6% | 243.2 | |
2 | 94.3% | 63.0% | 229 | |
3 | 94.9% | 47.6% | 215.8 | |
4 | 62.9% | 22.7% | 124.5 | |
5 | 58.9% | 31.1% | 120.8 | |
6 | 57.1% | 19.0% | 110.4 | |
7 | 52.6% | 16.3% | 100.4 | |
8 | 48.0% | 14.3% | 90.6 | |
9 | 46.9% | 18.3% | 90.4 | |
10 | KA-BAR | 42.3% | 13.5% | 79.9 |
11 | SOG | 40.0% | 7.1% | 72.6 |
12 | Victorinox | 34.9% | 11.5% | 65.1 |
13 | ESEE | 33.7% | 5.1% | 60.8 |
14 | Chris Reeve Knives | 31.4% | 12.7% | 59.3 |
15 | Emerson | 28.0% | 22.4% | 55.4 |
16 | Ontario | 28.6% | 6.0% | 51.8 |
17 | Opinel | 23.4% | 7.3% | 42.5 |
18 | Microtech | 24.0% | 2.4% | 42.5 |
19 | Leatherman | 22.3% | 7.7% | 40.5 |
20 | Case | 18.3% | 0.0% | 32.0 |
21 | Morakniv | 17.7% | 3.2% | 31.8 |
22 | Schrade | 16.0% | 10.7% | 30.3 |
23 | Kizer | 13.7% | 4.2% | 24.5 |
24 | LionSteel | 12.6% | 4.5% | 22.5 |
25 | Pro-Tech | 11.4% | 5.0% | 20.5 |
ABOUT KA-BAR Want a KA-BAR? Get it now at BladeHQ
The clip-point fighting/utility knives issued to Marines starting in WWII came to be known as ‘KA-BAR’ knives. The unusual and memorable name comes from a fur trapper in the 1900s, who wrote in a letter to the Union Cutlery Co. that he used one of their knives to kill a bear when his rifle jammed. The letter was only partially legible, and “kill a bear” became “k a bar”. Union Cutlery began using KA-BAR as a branding stamp on their knives, and after WWII, they changed their name entirely. Today, KA-BAR is owned by the Cutco Corperation, and they manufacture a full line of folding and fixed-blade knives, including the popular Becker survival knives.
ABOUT THE SURVEY
We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 74 out of 175 respondents were able to recall KA-BAR and of the 74, 10 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.
Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.
The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.
Visit KnifeNews tomorrow to find out which brand is #9 on our list of the Top Knife Brands that Stick in the Minds of Knife People.
August 14, 2015 #11 SOG
August 13, 2015 #12 Victorinox
August 12, 2015 #13 ESEE
August 11, 2015 #14 Chris Reeve Knives
August 10, 2015 #15 Emerson
August 9, 2015 #16 Ontario
August 8, 2015 #17 Opinel
August 7, 2015 #18 Microtech
August 6, 2015 #19 Leatherman
August 5, 2015 #20 Case
August 4, 2015 #21 Morakniv
August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech
Hawk Knives delivered deeply sad news to the knife world yesterday: Grant Hawk, one of the most innovative, boundary-pushing knife makers of the 20th century, passed away earlier this...
Justin Lundquist is giving fans of the Feist something new to fiend for with the Feist Fixed Blade. These custom pieces present the well-known design in an entirely new...
The second, limited edition version of the Benchmade Seven | Ten released today. This one brings different materials to the table when compared to the first Gold Class Drop...
Jakub Wieczorkiewicz of Poltergeist Works and Real Steel Knives are back together again, readying an upcoming model called the Sylph. Although aimed at the sub-$100 knife market, the Sylph...
New stuff inbound from Kizer soon, including the Smolt, a rugged, high-performance fixed blade with a compact form factor. There’s no arguing with the Smolt’s drop point blade shape:...
Knife maker Peter Carey partnered up again with WE Knife Co., this time to release a full-size production model of his Nitro custom. The Nitro OG, as they’re calling...
Don’t let April close out without taking a peek at this new, limited edition Becker fixed blade from KA-BAR and its custom shop arm, State & Union. The BK76...
Poltergeist Works Doubles Down on Integral Design with Sylph
Kizer Smolt Sees Jonathan Styles Working in Fixed Blade Format
©knifenews.com 2022
14 Facebook Comments