Böker #9: Counting Down the Top Knife Brands
TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE
Brought to you by BladeHQ
| Rank | Brand Name | % Able to Recall | % Top of Mind | Awareness Score |
|---|---|---|---|---|
| 1 | 98.3% | 68.6% | 243.2 | |
| 2 | 94.3% | 63.0% | 229 | |
| 3 | 94.9% | 47.6% | 215.8 | |
| 4 | 62.9% | 22.7% | 124.5 | |
| 5 | 58.9% | 31.1% | 120.8 | |
| 6 | 57.1% | 19.0% | 110.4 | |
| 7 | 52.6% | 16.3% | 100.4 | |
| 8 | 48.0% | 14.3% | 90.6 | |
| 9 | Böker | 46.9% | 18.3% | 90.4 |
| 10 | KA-BAR | 42.3% | 13.5% | 79.9 |
| 11 | SOG | 40.0% | 7.1% | 72.6 |
| 12 | Victorinox | 34.9% | 11.5% | 65.1 |
| 13 | ESEE | 33.7% | 5.1% | 60.8 |
| 14 | Chris Reeve Knives | 31.4% | 12.7% | 59.3 |
| 15 | Emerson | 28.0% | 22.4% | 55.4 |
| 16 | Ontario | 28.6% | 6.0% | 51.8 |
| 17 | Opinel | 23.4% | 7.3% | 42.5 |
| 18 | Microtech | 24.0% | 2.4% | 42.5 |
| 19 | Leatherman | 22.3% | 7.7% | 40.5 |
| 20 | Case | 18.3% | 0.0% | 32.0 |
| 21 | Morakniv | 17.7% | 3.2% | 31.8 |
| 22 | Schrade | 16.0% | 10.7% | 30.3 |
| 23 | Kizer | 13.7% | 4.2% | 24.5 |
| 24 | LionSteel | 12.6% | 4.5% | 22.5 |
| 25 | Pro-Tech | 11.4% | 5.0% | 20.5 |
ABOUT BÖKER Want a Böker? Get it now at BladeHQ
Böker is the oldest company on our countdown by a large margin – its roots trace back to a German tool factory in the 17th century. The giant chestnut tree that towered over the original tool shop became their trademark when their operations moved to Solingen in 1869, a German city still known for its cutlery. Originally, they produced more sabers, scissors, and shaving blades than pocket knives, until the US market for them exploded in the 1900s. Today, Böker makes all manner of edged tools and frequently collaborates with international designers and knife makers.
ABOUT THE SURVEY
We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 82 out of 175 respondents were able to recall Böker and of the 82, 15 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.
Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.
The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.
Visit KnifeNews tomorrow to find out which brand is #8 on our list of the Top Knife Brands that Stick in the Minds of Knife People.
August 15, 2015 #10 KA-BAR
August 14, 2015 #11 SOG
August 13, 2015 #12 Victorinox
August 12, 2015 #13 ESEE
August 11, 2015 #14 Chris Reeve Knives
August 10, 2015 #15 Emerson
August 9, 2015 #16 Ontario
August 8, 2015 #17 Opinel
August 7, 2015 #18 Microtech
August 6, 2015 #19 Leatherman
August 5, 2015 #20 Case
August 4, 2015 #21 Morakniv
August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech
You may also like...
-
Advertisement
-
-
Shop Talk: 7Forge Knives Goes from Science Project to Semi-Production
In the last five years, the knife making scene has absolutely exploded, with dozens upon dozens of new names, new talents, and new knives. One shop that gained a...
Grant Hawk Passes Away at 82
Hawk Knives delivered deeply sad news to the knife world yesterday: Grant Hawk, one of the most innovative, boundary-pushing knife makers of the 20th century, passed away earlier this...
-
Civivi Shawka Fillet Knife Flaunts Fancy Folding Feature
If you’ve been waiting, patiently, perhaps for years, for Civivi to release a fillet knife – well, your time has come at last. Civivi is calling it the Shawka,...
Buck Sends Out Folder Fireworks with Flashy Flagship Variation
Summer is in full swing and Buck is tearing out of the gates with the immediate release of the July Buck of the Month. This month sees the company...
Production AUX MFG Pocket Rocket Lands Through Boker
Auxiliary Manufacturing continues full steam ahead, and is about to see its first production collaboration model through Boker. When it arrives with dealers, the Boker Plus Pocket Rocket will...
Rivery MFG Returns with Kitted Out Zero-G
Earlier this month we touched bases with Rivery Manufacturing, formerly Rivery CNC, a shop that changed its name to suit its growing ambitions and built on the continuing success...
Jerad Neeve Locks in with We Knife Co. Inmate
We Knife Co. is preparing to welcome yet another new collaborator this year with the soon-to-be-released Inmate model from Jerad Neeve. The Inmate unites large dimensions to a very...
8 Facebook Comments