Buck #8: Counting Down the Top Knife Brands
TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE
Brought to you by BladeHQ
| Rank | Brand Name | % Able to Recall | % Top of Mind | Awareness Score |
|---|---|---|---|---|
| 1 | 98.3% | 68.6% | 243.2 | |
| 2 | 94.3% | 63.0% | 229 | |
| 3 | 94.9% | 47.6% | 215.8 | |
| 4 | 62.9% | 22.7% | 124.5 | |
| 5 | 58.9% | 31.1% | 120.8 | |
| 6 | 57.1% | 19.0% | 110.4 | |
| 7 | 52.6% | 16.3% | 100.4 | |
| 8 | Buck | 48.0% | 14.3% | 90.6 |
| 9 | Böker | 46.9% | 18.3% | 90.4 |
| 10 | KA-BAR | 42.3% | 13.5% | 79.9 |
| 11 | SOG | 40.0% | 7.1% | 72.6 |
| 12 | Victorinox | 34.9% | 11.5% | 65.1 |
| 13 | ESEE | 33.7% | 5.1% | 60.8 |
| 14 | Chris Reeve Knives | 31.4% | 12.7% | 59.3 |
| 15 | Emerson | 28.0% | 22.4% | 55.4 |
| 16 | Ontario | 28.6% | 6.0% | 51.8 |
| 17 | Opinel | 23.4% | 7.3% | 42.5 |
| 18 | Microtech | 24.0% | 2.4% | 42.5 |
| 19 | Leatherman | 22.3% | 7.7% | 40.5 |
| 20 | Case | 18.3% | 0.0% | 32.0 |
| 21 | Morakniv | 17.7% | 3.2% | 31.8 |
| 22 | Schrade | 16.0% | 10.7% | 30.3 |
| 23 | Kizer | 13.7% | 4.2% | 24.5 |
| 24 | LionSteel | 12.6% | 4.5% | 22.5 |
| 25 | Pro-Tech | 11.4% | 5.0% | 20.5 |
ABOUT BUCK Want a Buck? Get it now at BladeHQ
Buck Knives is a family company, founded by Hoyt Buck in 1902 and led by his great grandson CJ Buck today. Buck – an American icon, holds a venerated place in cutlery history for producing the first sturdy locking folding knife, the iconic Buck 110. Released in 1964, the Buck 110 featured a back lock that no self-respecting cowboy would be caught without. Buck is also famous for the proprietary heat-treatment on their steel, developed by Paul Bos, which draws out the best edge performance possible. Buck balances traditional and modern designs and both continue to draw a devoted following.
ABOUT THE SURVEY
We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 84 out of 175 respondents were able to recall Buck and of the 84, 12 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.
Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.
The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.
Visit KnifeNews tomorrow to find out which brand is #7 on our list of the Top Knife Brands that Stick in the Minds of Knife People.
August 16, 2015 #9 Böker
August 15, 2015 #10 KA-BAR
August 14, 2015 #11 SOG
August 13, 2015 #12 Victorinox
August 12, 2015 #13 ESEE
August 11, 2015 #14 Chris Reeve Knives
August 10, 2015 #15 Emerson
August 9, 2015 #16 Ontario
August 8, 2015 #17 Opinel
August 7, 2015 #18 Microtech
August 6, 2015 #19 Leatherman
August 5, 2015 #20 Case
August 4, 2015 #21 Morakniv
August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech
You may also like...
-
Advertisement
-
-
Shop Talk: 7Forge Knives Goes from Science Project to Semi-Production
In the last five years, the knife making scene has absolutely exploded, with dozens upon dozens of new names, new talents, and new knives. One shop that gained a...
Grant Hawk Passes Away at 82
Hawk Knives delivered deeply sad news to the knife world yesterday: Grant Hawk, one of the most innovative, boundary-pushing knife makers of the 20th century, passed away earlier this...
-
Boker Atlas Mini Carries a Smaller World on Its Shoulders
Back in the day, actually getting a smaller (or larger) version of a popular knife model was a lot less common. These days it happens much more frequently. Boker...
Civivi Shawka Fillet Knife Flaunts Fancy Folding Feature
If you’ve been waiting, patiently, perhaps for years, for Civivi to release a fillet knife – well, your time has come at last. Civivi is calling it the Shawka,...
Buck Sends Out Folder Fireworks with Flashy Flagship Variation
Summer is in full swing and Buck is tearing out of the gates with the immediate release of the July Buck of the Month. This month sees the company...
Production AUX MFG Pocket Rocket Lands Through Boker
Auxiliary Manufacturing continues full steam ahead, and is about to see its first production collaboration model through Boker. When it arrives with dealers, the Boker Plus Pocket Rocket will...
Rivery MFG Returns with Kitted Out Zero-G
Earlier this month we touched bases with Rivery Manufacturing, formerly Rivery CNC, a shop that changed its name to suit its growing ambitions and built on the continuing success...
13 Facebook Comments