TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE
Brought to you by BladeHQ
Rank | Brand Name | % Able to Recall | % Top of Mind | Awareness Score |
---|---|---|---|---|
1 | Spyderco | 98.3% | 68.6% | 243.2 |
2 | Benchmade | 94.3% | 63.0% | 229 |
3 | Kershaw | 94.9% | 47.6% | 215.8 |
4 | CRKT | 62.9% | 22.7% | 124.5 |
5 | Zero Tolerance | 58.9% | 31.1% | 120.8 |
6 | Gerber | 57.1% | 19.0% | 110.4 |
7 | Cold Steel | 52.6% | 16.3% | 100.4 |
8 | Buck | 48.0% | 14.3% | 90.6 |
9 | Böker | 46.9% | 18.3% | 90.4 |
10 | KA-BAR | 42.3% | 13.5% | 79.9 |
11 | SOG | 40.0% | 7.1% | 72.6 |
12 | Victorinox | 34.9% | 11.5% | 65.1 |
13 | ESEE | 33.7% | 5.1% | 60.8 |
14 | Chris Reeve Knives | 31.4% | 12.7% | 59.3 |
15 | Emerson | 28.0% | 22.4% | 55.4 |
16 | Ontario | 28.6% | 6.0% | 51.8 |
17 | Opinel | 23.4% | 7.3% | 42.5 |
18 | Microtech | 24.0% | 2.4% | 42.5 |
19 | Leatherman | 22.3% | 7.7% | 40.5 |
20 | Case | 18.3% | 0.0% | 32.0 |
21 | Morakniv | 17.7% | 3.2% | 31.8 |
22 | Schrade | 16.0% | 10.7% | 30.3 |
23 | Kizer | 13.7% | 4.2% | 24.5 |
24 | LionSteel | 12.6% | 4.5% | 22.5 |
25 | Pro-Tech | 11.4% | 5.0% | 20.5 |
ABOUT SPYDERCO Want a Spyderco? Get it now at BladeHQ!
Spyderco, based in Golden, Colorado introduced many of the innovations responsible for the modern folding knife as we know it. Spyderco, founded by Sal Glesser in 1978, originally sold knife sharpeners and introduced their first folding knife, the Worker, in 1981. The Worker was the first pocket knife with a clip, and featured Spyderco’s round hole in the blade which allowed for easy, ambidextrous one-handed opening. In recent years, Spyderco’s leadership has been transitioning from Sal to his son Eric Glesser and together they design many of Spyderco’s knives. The company designs its knives from the ‘edge out’ with pure utility in mind. Spyderco lead the industry in introducing new blade steels, often working closely with user feedback to determine which ones to use in full production. The company manufactures knives in the US, Taiwan, Japan, Italy and China, and collaborates with dozens of custom knife makers to offer a wide range of fixed and folding knives for every cutting task imaginable.
We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 172 out of 175 respondents were able to recall Spyderco and of the 172, 118 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.
Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.
The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.
August 30, 2015 #2 Benchmade
August 28, 2015 #3 Kershaw
August 21, 2015 #4 CRKT
August 20, 2015 #5 Zero Tolerance
August 19, 2015 #6 Gerber
August 18, 2015 #7 Cold Steel
August 17, 2015 #8 Buck
August 16, 2015 #9 Böker
August 15, 2015 #10 KA-BAR
August 14, 2015 #11 SOG
August 13, 2015 #12 Victorinox
August 12, 2015 #13 ESEE
August 11, 2015 #14 Chris Reeve Knives
August 10, 2015 #15 Emerson
August 9, 2015 #16 Ontario
August 8, 2015 #17 Opinel
August 7, 2015 #18 Microtech
August 6, 2015 #19 Leatherman
August 5, 2015 #20 Case
August 4, 2015 #21 Morakniv
August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech
Grant Gutierrez
August 30, 2015 at 9:07 pm
I feel like Spyderco isn’t well known amongst non-knife people, but clearly, well-known amongst those who know how useful and valuable a good blade can be. And for good reason.
Jerome Adams
August 30, 2015 at 9:10 pm
Boo-yah! I want that knife (paramilitary 2)!!!
John Anny
August 30, 2015 at 9:13 pm
I’ve seen a few spydercos snapped in half that’s why I didn’t pick it for number one. When a knife is used to clear a shooting lane and snaps on a 1/2 stick it’s no good to me.
Mikal Ihry
August 30, 2015 at 9:24 pm
I pretty much only carry Esee, DPX and spydercos now days. Never owned one that wasn’t great. It takes the guess work out of buying.
Joshua Howe
August 30, 2015 at 9:33 pm
Nailed it
KnifeNews
August 30, 2015 at 9:37 pm
Thanks Brian Delaney! Need to give props to BladeHQ for sponsoring us and kicking in the awesome prize pack! We couldn’t have done it without them!
Jake Vandenberg
August 30, 2015 at 9:44 pm
Well I got it right! Hope I can win! Thanks KnifeNews and BladeHQ!
Jeff Segura
August 30, 2015 at 9:45 pm
Got three enduras, one harpy, one delica, one dragon fly, and a military I bought thinking it was a paramilitary.
John Little
August 30, 2015 at 9:57 pm
The knife quality is good but not #1.
Stephen Bynum
August 30, 2015 at 9:57 pm
Awesome! Standing by to see if I win! Need that paramilitary!
Ethan Putnam
August 30, 2015 at 10:04 pm
Thank you so much KnifeNews and BladeHQ for this awesome giveaway! This is more exciting than Christmas to a little kid!!
Michael Waki
August 30, 2015 at 10:10 pm
Agreed. Spyderco was a brand that I found out existed after a few months of getting into knives.
Jamey Thomas McIntyre
August 30, 2015 at 10:44 pm
Ill second that !!!!!!!!
John Anny
August 30, 2015 at 10:52 pm
I will have to check into that one. The only knives that haven’t broke doing the same activity is the Meyerco x-ray and a gerber 06 tanto. I got a van dyke tracker in place for chopping and skinning
John M Hazlett
August 30, 2015 at 10:58 pm
respect!
Greg Allred
August 30, 2015 at 11:21 pm
I guessed correctly hope I win!
Jason Stryth
August 30, 2015 at 11:57 pm
Damn strait !
Michael Lopez
August 30, 2015 at 11:59 pm
Thank you KnifeNews and BladeHQ for holding a awesome giveaway. Hopefully I’m the lucky one. Really want that PM2!
Tommy Belcher
August 31, 2015 at 12:20 am
KnifeNews and BladeHQ, thanks for putting on this awesome giveaway
David Hoffmann
August 31, 2015 at 12:39 am
Dat digicam pattern…. Mmmm
Ryan Zio
August 31, 2015 at 12:39 am
They got those on eBay for 240, in Australia
Nick Carrasquillo
August 31, 2015 at 12:40 am
I’m hoping and praying that I won. I do live in Canada, buy willing to pay the shipping and I did manage to guess right. My fingers are crossed! Trying not to hold my breath. Lol
Justin Valdez
August 31, 2015 at 12:45 am
HELL
YEAH
you just can’t beat Spyderco. And for me it’s not even the designs, the blade steel, the quality (although those are all awesome attributes), it’s Sal Glesser’s commitment to his customers that’s so outstanding. Do you see Les DeAsis or Chris Reeve commenting on the benchmade and CRK boards? No. CRK is good with communication, but they’re no Sal Glesser. He’s probably in the top five most active users on the Spyderco board and is on bladeforums frequently. He absolutely listens to his customers, he responds to them, and without a doubt holds them in the highest regard. So very worthy of this accolade!
Freida White
August 31, 2015 at 1:17 am
Love the PM2
Mike Blumers
August 31, 2015 at 1:28 am
Even if I don’t win, I’m glad I guessed right!!
Dean Williams
August 30, 2015 at 11:32 pm
Bulls**t, Spyderco #1 are you serious
Ryan Zio
August 31, 2015 at 12:38 am
spydies number one
Trevor Merry
August 31, 2015 at 5:24 am
I got it right
Daniel Kelley
August 31, 2015 at 6:56 am
This coming from the guy who doesn’t own a spyderco??
Daniel Kelley
August 31, 2015 at 7:03 am
At least I own two benchmade knives! ????
Rick Maderis
August 31, 2015 at 4:42 am
Rad! Congrats Spyderco… Duh:) and awesome contest idea