Chris Reeve Knives #14: Counting Down the Top Knife Brands
TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE
Brought to you by BladeHQ
| Rank | Brand Name | % Able to Recall | % Top of Mind | Awareness Score |
|---|---|---|---|---|
| 1 | 98.3% | 68.6% | 243.2 | |
| 2 | 94.3% | 63.0% | 229 | |
| 3 | 94.9% | 47.6% | 215.8 | |
| 4 | 62.9% | 22.7% | 124.5 | |
| 5 | 58.9% | 31.1% | 120.8 | |
| 6 | 57.1% | 19.0% | 110.4 | |
| 7 | 52.6% | 16.3% | 100.4 | |
| 8 | 48.0% | 14.3% | 90.6 | |
| 9 | 46.9% | 18.3% | 90.4 | |
| 10 | 42.3% | 13.5% | 79.9 | |
| 11 | 40.0% | 7.1% | 72.6 | |
| 12 | 34.9% | 11.5% | 65.1 | |
| 13 | 33.7% | 5.1% | 60.8 | |
| 14 | Chris Reeve Knives | 31.4% | 12.7% | 59.3 |
| 15 | Emerson | 28.0% | 22.4% | 55.4 |
| 16 | Ontario | 28.6% | 6.0% | 51.8 |
| 17 | Opinel | 23.4% | 7.3% | 42.5 |
| 18 | Microtech | 24.0% | 2.4% | 42.5 |
| 19 | Leatherman | 22.3% | 7.7% | 40.5 |
| 20 | Case | 18.3% | 0.0% | 32.0 |
| 21 | Morakniv | 17.7% | 3.2% | 31.8 |
| 22 | Schrade | 16.0% | 10.7% | 30.3 |
| 23 | Kizer | 13.7% | 4.2% | 24.5 |
| 24 | LionSteel | 12.6% | 4.5% | 22.5 |
| 25 | Pro-Tech | 11.4% | 5.0% | 20.5 |
ABOUT CHRIS REEVE KNIVES Want a CRK? Get it now at BladeHQ
“Think Twice, Cut Once” is the motto of Chris Reeve Knives, a company with a famous dedication to detail. Chris Reeve founded the company in 1984 in his native South Africa. In 1989, Chris Reeve and his knife making operation moved to the US, establishing a manufacturing facility in Boise, Idaho in 1993. Reeve has left an indelible mark on the knife world, having invented the Chris Reeve Integral Lock a.k.a. the frame lock. He also collaborated with Crucible Materials Co. to formulate CPM S30V and S35VN. His most iconic design is the Sebenza, a simple and refined folding knife engineered to last a lifetime. Chris Reeve Knives sets a standard of fit & finish that other knives can be measured by.
ABOUT THE SURVEY
We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 55 out of 175 respondents were able to recall Chris Reeve Knives and of the 55, 7 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.
Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.
The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.
Visit KnifeNews tomorrow to find out which brand is #13 on our list of the Top Knife Brands that Stick in the Minds of Knife People.
August 10, 2015 #15 Emerson
August 9, 2015 #16 Ontario
August 8, 2015 #17 Opinel
August 7, 2015 #18 Microtech
August 6, 2015 #19 Leatherman
August 5, 2015 #20 Case
August 4, 2015 #21 Morakniv
August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech
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