Emerson #15: Counting Down the Top Knife Brands
TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE
Brought to you by BladeHQ
| Rank | Brand Name | % Able to Recall | % Top of Mind | Awareness Score |
|---|---|---|---|---|
| 1 | 98.3% | 68.6% | 243.2 | |
| 2 | 94.3% | 63.0% | 229 | |
| 3 | 94.9% | 47.6% | 215.8 | |
| 4 | 62.9% | 22.7% | 124.5 | |
| 5 | 58.9% | 31.1% | 120.8 | |
| 6 | 57.1% | 19.0% | 110.4 | |
| 7 | 52.6% | 16.3% | 100.4 | |
| 8 | 48.0% | 14.3% | 90.6 | |
| 9 | 46.9% | 18.3% | 90.4 | |
| 10 | 42.3% | 13.5% | 79.9 | |
| 11 | 40.0% | 7.1% | 72.6 | |
| 12 | 34.9% | 11.5% | 65.1 | |
| 13 | 33.7% | 5.1% | 60.8 | |
| 14 | 31.4% | 12.7% | 59.3 | |
| 15 | Emerson | 28.0% | 22.4% | 55.4 |
| 16 | Ontario | 28.6% | 6.0% | 51.8 |
| 17 | Opinel | 23.4% | 7.3% | 42.5 |
| 18 | Microtech | 24.0% | 2.4% | 42.5 |
| 19 | Leatherman | 22.3% | 7.7% | 40.5 |
| 20 | Case | 18.3% | 0.0% | 32.0 |
| 21 | Morakniv | 17.7% | 3.2% | 31.8 |
| 22 | Schrade | 16.0% | 10.7% | 30.3 |
| 23 | Kizer | 13.7% | 4.2% | 24.5 |
| 24 | LionSteel | 12.6% | 4.5% | 22.5 |
| 25 | Pro-Tech | 11.4% | 5.0% | 20.5 |
ABOUT EMERSON Want an Emerson? Get it now at BladeHQ
Ernest Emerson, a knife maker, machinist, and martial artist, founded Emerson Knives (EKI) in 1996 to meet the rising demand for his custom knives and to fulfill military contracts. Emerson is based in Los Angeles, California and manufacturers a full range of tactical knives made in the USA. Emerson blades are known for their chisel grinds and all blades are made of 154CM steel. Emerson also invented the ‘wave’, an ingenious design that deploys the blade as you draw the knife from your pocket.
ABOUT THE SURVEY
We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 49 out of 175 respondents were able to recall Emerson and of the 49, 11 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.
Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.
The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.
Visit KnifeNews tomorrow to find out which brand is #14 on our list of the Top Knife Brands that Stick in the Minds of Knife People.
August 9, 2015 #16 Ontario
August 8, 2015 #17 Opinel
August 7, 2015 #18 Microtech
August 6, 2015 #19 Leatherman
August 5, 2015 #20 Case
August 4, 2015 #21 Morakniv
August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech
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