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Böker #9: Counting Down the Top Knife Brands

August 16, 2015

TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE
Brought to you by BladeHQ

RankBrand Name% Able to Recall% Top of MindAwareness Score
198.3%68.6%243.2
294.3%63.0%229
394.9%47.6%215.8
462.9%22.7%124.5
558.9%31.1%120.8
657.1%19.0%110.4
752.6%16.3%100.4
848.0%14.3%90.6
9Böker46.9%18.3%90.4
10KA-BAR42.3%13.5%79.9
11SOG40.0%7.1%72.6
12Victorinox34.9%11.5%65.1
13ESEE33.7%5.1%60.8
14Chris Reeve Knives31.4%12.7%59.3
15Emerson28.0%22.4%55.4
16Ontario28.6%6.0%51.8
17Opinel23.4%7.3%42.5
18Microtech24.0%2.4%42.5
19Leatherman22.3%7.7%40.5
20Case18.3%0.0%32.0
21Morakniv17.7%3.2%31.8
22Schrade16.0%10.7%30.3
23Kizer13.7%4.2%24.5
24LionSteel12.6%4.5%22.5
25Pro-Tech11.4%5.0%20.5

ABOUT BÖKER   Want a Böker?  Get it now at BladeHQ

Böker is the oldest company on our countdown by a large margin – its roots trace back to a German tool factory in the 17th century. The giant chestnut tree that towered over the original tool shop became their trademark when their operations moved to Solingen in 1869, a German city still known for its cutlery.  Originally, they produced more sabers, scissors, and shaving blades than pocket knives, until the US market for them exploded in the 1900s.  Today, Böker makes all manner of edged tools and frequently collaborates with international designers and knife makers.

ABOUT THE SURVEY

We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 82 out of 175 respondents were able to recall Böker and of the 82, 15 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.

Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.

The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.

Visit KnifeNews tomorrow to find out which brand is #8 on our list of the Top Knife Brands that Stick in the Minds of Knife People.

August 15, 2015 #10 KA-BAR
August 14, 2015 #11 SOG
August 13, 2015 #12 Victorinox
August 12, 2015 #13 ESEE
August 11, 2015 #14 Chris Reeve Knives
August 10, 2015 #15 Emerson
August 9, 2015 #16 Ontario
August 8, 2015 #17 Opinel
August 7, 2015 #18 Microtech
August 6, 2015 #19 Leatherman
August 5, 2015 #20 Case
August 4, 2015 #21 Morakniv
August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech

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