CRKT Celebrates 29th Birthday with New Website

It looks like Columbia River Knife and Tool – CRKT to its friends – is gearing up for some mid-year activity, starting with the implementation of a brand new website today. The company says that the new site will play to their brand strengths, and that it presages some incoming product announcements.

2023 marks CRKT’s 29th year in the knife biz. “After nearly three decades in business, we’re still learning, growing and striving every day,” writes CRKT’s VP of Marketing & Innovation, Doug Flagg, in the official press release. “we are continually inspired and motivated by those who carry our knives and tools.” To that end, customer experience was a major concern during the redesign. Most of us do most of our knife-buying from dealers rather than directly from a manufacturer; but CRKT has always offered the entire active product line on their own site, and there have been special knives (like the twin special edition Facets last month) that are only available there. So we can expect the online shopping and ordering experience to be streamlined after the 2023 overhaul.

Also emphasized are the stories of the knives themselves. This narrative bent does not surprise given that, perhaps more than any other knife company, CRKT builds its identity around its expansive corral of collaborators. Such stories have an obvious appeal to enthusiasts, but there’s a hope at CRKT that putting the narratives in the spotlight will not only strengthen their existing community of users, but help reel in folks from outside it as well.

CRKT also dropped a pretty tantalizing bit of info at the end of the press release: “Building on recent premium product introductions, including the high-end Facet folders and US-made Bugsy fixed blades, designed by Ken Onion and Kaila Cumings respectively, CRKT will be introducing a host of new knives in the coming weeks and months to reinforce its market position.”

Maybe next month at BLADE – or even sooner? The Hirin, a premium design from Dew Hara, actually dropped alongside the new site – more on that one tomorrow.

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