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Morakniv #21: Counting Down the Top Knife Brands

August 4, 2015

TOP 25 KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE

Brought to you by BladeHQ

RankBrand Name% Able to Recall% Top of MindAwareness Score
198.3%68.6%243.2
294.3%63.0%229
394.9%47.6%215.8
462.9%22.7%124.5
558.9%31.1%120.8
657.1%19.0%110.4
752.6%16.3%100.4
848.0%14.3%90.6
946.9%18.3%90.4
1042.3%13.5%79.9
1140.0%7.1%72.6
1234.9%11.5%65.1
1333.7%5.1%60.8
1431.4%12.7%59.3
1528.0%22.4%55.4
1628.6%6.0%51.8
1723.4%7.3%42.5
1824.0%2.4%42.5
1922.3%7.7%40.5
2018.3%0.0%32.0
21Morakniv17.7%3.2%31.8
22Schrade16.0%10.7%30.3
23Kizer13.7%4.2%24.5
24LionSteel12.6%4.5%22.5
25Pro-Tech11.4%5.0%20.5

ABOUT MORAKNIV   Want a Mora?  Get it now at BladeHQ

Morakniv – Mora of Sweden make fixed-blade knives, drawing on hundreds of years of Nordic knife making tradition. Mora knives are not known for being flashy or expensive, but are simple, hardworking tools. Most of their knives feature a ‘scandi’ grind – a wide single bevel edge that is particularly good for carving and splitting wood. A Mora knife is traditional yet modern, utilitarian, and still made in Sweden.

 

ABOUT THE SURVEY

We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 31 out of 175 respondents were able to recall Morakniv and of the 31, 1 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.

Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.

The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.

Visit KnifeNews tomorrow to find out which brand is #20 on our list of the Top 25 Knife Brands that Stick in the Minds of Knife People.

August 3, 2015, #22 Schrade
August 2, 2015 #23 Kizer
August 1, 2015 #24 LionSteel
July 31, 2015 #25 Pro-Tech

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