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LionSteel #24: Counting Down the Top Knife Brands

August 1, 2015

TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE

Brought to you by BladeHQ

RankBrand Name% Able to Recall% Top of MindAwareness Score
198.3%68.6%243.2
294.3%63.0%229
394.9%47.6%215.8
462.9%22.7%124.5
558.9%31.1%120.8
657.1%19.0%110.4
752.6%16.3%100.4
848.0%14.3%90.6
946.9%18.3%90.4
1042.3%13.5%79.9
1140.0%7.1%72.6
1234.9%11.5%65.1
1333.7%5.1%60.8
1431.4%12.7%59.3
1528.0%22.4%55.4
1628.6%6.0%51.8
1723.4%7.3%42.5
1824.0%2.4%42.5
1922.3%7.7%40.5
2018.3%0.0%32.0
2117.7%3.2%31.8
2216.0%10.7%30.3
2313.7%4.2%24.5
24LionSteel12.6%4.5%22.5
25Pro-Tech11.4%5.0%20.5

ABOUT LIONSTEEL   Want a LionSteel?  Get it now at BladeHQ

When most attendees pack their bags to come home from BLADE Show, the hardware they tuck away is their latest knife haul.  But when the Pauletta Family, the owners of LionSteel return to Maniago, the historic knife making region in Northern Italy — the hardware they pack usually include BLADE Show Awards.  2015 came as no exception as LionSteel’s T.R.E. Three Rapid Exchange was awarded BLADE Show’s Overall Knife of the Year.  LionSteel is known for their ambitious and innovative manufacturing – they were the first company to make a production folding knife with a full ‘integral’ titanium handle.  In addition to their own LionSteel branded knives, they have also manufactured knives for other companies, including Spyderco and CRKT.

 

ABOUT THE SURVEY

We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 22 out of 175 respondents were able to recall LionSteel and of the 22, 1 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.

Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.

The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.

Visit KnifeNews tomorrow to find out which brand is #23 on our list of the Top Knife Brands that Stick in the Minds of Knife People.

July 31, 2015 #25 Pro-Tech

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