We Knife Co. Launches Budget-Friendly Civivi Brand

08.15

WE Knife Co. is launching Civivi, a new value brand of knives and tools. The initial Civivi releases target a sub-$50 price point while emphasizing fit and finish.

The first Civivi release consists of three knives: the Naja, the Baklash, and the Praxis. As we saw with many initial WE Knife releases, the blade sizes here tend to be on the larger side: the Baklash is the smallest at 3.5 inches, while both the Praxis and Naja pack 3.75-inch cutting edges. In terms of blade shape, the Baklash and the Praxis clearly showcase the WE heritage with streamlined, narrowing drop points; the Naja on the other hand opts for a broad, bellied out style.

Civivi Naja

Civivi Naja

All three knives have G-10 scales over stainless steel frames, liner locks, and flip out on stainless steel bearings. Blade steel across the board is 9Cr18MoV. “WE is offering 9Cr18Mov, which falls somewhere between AISI 440B and 440C, giving the customer a tough blade steel that is highly corrosion resistant and holds an edge reasonably well,” explains WE Representative Teryl Todd.

Civivi Praxis

Civivi Praxis

Since opening its doors as an independent knife brand in 2014, WE has enjoyed a meteoric rise in reputation and popularity. Whether producing blades under its own name or working as an OEM for individual makers and other companies, WE is known for build quality. Todd tells us that despite shifting down the materials for the budget market, the Civivi knives are still part of that WE lineage. This, he believes, is what will set Civivi products apart in the crowded budget marketplace. “The build quality is first, these knives are built very well. These knives pack a lot of value into their $50 MSRP.”

Civivi rearranges its production priorities compared to its parent label. WE emphasizes variety, churning out smaller batches of knives with a multitude of collector-friendly variations.  By contrast, Civivi will be more restrained in terms of releases. However, each model will be widely available, produced in enough quantities that customers can get a hold of them easily. Catering to users rather than collectors, the Civivi knives emphasize obtainability in both in price and availability. “The future of this line is currently planned to have fewer models per year and greater availability,” Todd tells us.


Knife featured in image: Civivi Baklash

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